20-some years ago, I was in love with Molly Ringwald. OK, I still like her a little, don't tell my wife. The much too-early passing of 80's pop culture movie director John Hughes inspired me to
jot down some thoughts. Hughes taught a generation that high school stereotypes didn't matter...that the jock doesn't always get the girl and that the cheerleader doesn't always get the guy. Movies like "16 Candles", "Pretty in Pink", "The Breakfast Club" and of course "Ferris Bueller's Day Off" are staples of a generation. Ferris just wanting to have a little fun and break the rules was what everyone wanted to do. Director Hughes created characters and dialogue that we all remember, and quote. When we say those lines from those movies, nearly everyone knows the reference point. When you hear, "Bueller?....Bueller?" in that low monotone you instantly go back and remember. It was what Hughes said and how he said it that still strikes a chord.
Presenting something in an interesting compelling way that people remember certainly applies to our business of radio. Did you give your listeners a "Bueller" moment today?